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Introduction

Marketing is the engine of growth in any business. It is strange then that it tends to be the least-well managed part of many organisations.

In order to manage anything well you need a clear, quantifiable definition of what you are trying to achieve – and it is here, on step one, that many people go wrong. Marketing is all too often a “spray and pray” activity.

You also need absolute clarity and focus on who buys your product and why, and where and when they are most likely to read your message and do something about it.

In this course you’ll develop this solid platform for your marketing and tunr it into a Marketing Plan.

Note: This course does not go into detailed usage or technical details of any social media or other systems.

Course Details

Course Audience

Business owners and managers of small and medium-sized businesses.

Course Objective

To teach attendees how to market their products and services effectively and create a plan to make it happen.

Course Content

  • Introduction
    • What do we mean by marketing?
    • What result are we looking for?
  • The Marketing Framework
    • Your niche
    • Their pain
    • Your solution
    • Triggers and context
  • The Marketing Process
    • Marketing as a system
    • Defining your required outcome
    • Evaluating channels
    • Marketing ROI
  • Creating a Marketing Plan
    • Defining activities
    • Sourcing the skills
    • Your CRM
    • Reviews

Course Outcomes

At the end of this course you will:

  • Understand how to define your niche and proposition
  • Understand how to run marketing as a system
  • Have started to create a marketing plan to make it happen

Course Tutor

Nick Bettes is a management consultant and author.

He has held senior positions in the corporate world and since 2009 has been helping small and medium-sized businesses to apply the performance-enhancing techniques used by these bigger companies.

Nick is particularly interested in scalability, productivity and leadership.

Course Dates and Times

This course runs next on Wednesday 7th April 2021.

The course runs from 9am to 5pm UK time.

This is a live, interactive, online group course run over Zoom. During the course, attendees will complete a workbook that relates the learning to their own business.

Booking Information

You can reserve your place on this course using the Paypal button below. At just £199 for what will be a transformative day for your business this course represents great value for money.

Once you have booked your place we will send you joining instructions and preparatory work.

Connect with Nick Bettes Consulting