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Lead validation and misleading metrics

Thursday, March 2nd, 2017

No doubt the person responsible for marketing within your systemised business has website session and conversion targets – but can these be misleading metrics?  Here is some interesting research from Straight North that shows just how many conversions may not be true conversions at all….


The Critical Importance Of Lead Validation In Internet Marketing

Your website is built to draw clicks, but do you know the difference between a click that leads to sales and a click that doesn’t? If not, you might be directing your resources and attention in the wrong places, which is why lead validation should be a critical component in your Internet marketing strategy. Here at Straight North, we examined more than 350,000 website conversions and discovered something startling — half of them weren’t sales leads at all, but rather job applications, customer service requests, incomplete form submissions and other assorted interactions that weren’t related to sales.

The following presentation explains why lead validation is so important to an Internet marketing campaign. Knowing not only how many clicks you get, but why they’re clicking, is the key to understanding how successful your campaign truly is.

Aaron Wittersheim is Chief Operating Officer at Internet marketing agency Straight North. His focus is on Internet marketing and website services, and technology.


If you’d like to know more about implementing accurate metrics in your business then you should think about attending this event on business systemisation.

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